Tokenization doesn't create demand. Activation does.
Great relationships create powerful starting points. Their greatest potential is unlocked when the principal, story, audience and execution team move together.
Demand. Influence. Brand. Story.
Activate the Network
Every audience around the principal, in order.
Activation starts closest to the asset owner and works outward until it reaches the market.
- Asset owner / principal
- Management
- Agents
- Business partners
- Friends
- Family
- Faithful followers
- Fans
- Email audience
- Social audience
- Sponsors
- Influencers
- Earned media
- Paid media
- Professional investors where appropriate
- Participation
The Activation Rule
The strongest opportunities have engaged principals.
When an opportunity draws strength from a principal's audience, their participation can make the story more credible and the campaign more powerful. The best results come from an enthusiastic owner, an engaged audience and a team moving together.
Activation Score
Score the audience, not the fame.
Move the sliders to model an opportunity. The result becomes one input into the overall pipeline ranking.
Activation score
50
out of 100
Internal illustrative model for discussion only. Not a valuation and not a prediction of results.
Marketing Economics
Serious campaigns require serious resources.
DiBS marketing should be scoped to the opportunity, not applied as a flat formula.
Issuer
Pays DiBS pursuant to its marketing-services agreement.
DiBS
Executes the campaign.
Polymath
May participate through a separately agreed referral or revenue-sharing arrangement based on bona fide DiBS marketing revenue, subject to legal review and final agreements.
~$350 / hour
Illustrative professional-services model for bona fide marketing and creative services actually performed. Sophisticated offerings may require substantial marketing budgets appropriate to their scale and objectives.
This is not securities transaction compensation and is not a percentage of capital raised. Any payment structure, deferred-payment arrangement or revenue-sharing model must be separately documented and reviewed by applicable counsel.
Don't underfund the story.